EvaGlo’s Story

EvaGlo was born out of a personal journey. Our co-founder, Tracy, raised her children fluoride-free due to concerns about its potential toxicity. Guided by Tracy’s nutrition background, the family ate a well-balanced diet without refined sugars, ultra-processed carbohydrates, sweetened beverages, or fruit juices. Additionally, they followed a standard oral care routine of brushing with a natural toothpaste and flossing daily.

Despite these precautions, Tracy’s five-year-old son developed cavities requiring the extraction of two teeth—a devastating shock. The natural toothpaste that they were using was not protecting their teeth. Tracy consulted dentists to find out why the cavities formed, given her family’s healthy diet and diligent oral care routine. One possible explanation raised was genetic susceptibility, with fluoride suggested as a preventive measure in such cases. Over the same period, Tracy noticed a broader pattern. Many customers of Real Food Co., the organic grocery store she owns in Somerset West, who used natural toothpaste, experienced similar dental issues. This prompted Tracy to explore fluoride alternatives that could support oral health while aligning with the preferences of the natural health community.

Armed with an Honors degree in Biochemistry, a Master’s degree (Cum Laude) in Nutrition and lots of worried-mommy passion, Tracy started vigorous research on the remineralisation process of teeth and how to support it. At the same time, Sarah (co-founder), who has a Master’s degree (Cum Laude) in Animal Nutrition, was enthusiastic about research and joined the investigation. Together, they poured over numerous peer-reviewed research papers on alternatives to fluoride and discovered that there was research supporting the remineralising properties of nano-hydroxyapatite.

Inspired by this discovery, Tracy wanted to utilise a nano-hydroxyapatite toothpaste as a safer option for her family and to share it with other concerned families. However, at this time there were no nano-hydroxyapatite toothpastes available in South Africa. This led to a bold idea: develop a locally made nano-hydroxyapatite toothpaste. After months of meticulous research, careful planning, exploring natural alternatives to common toothpaste ingredients, and testing various formulations, EvaGlo was born.

Why EvaGlo?

• Eva: because we believe that maintaining a healthy, natural smile throughout your life is not only possible but also essential for your overall well-being.
• Glo: This symbolises a confident and radiant smile, due to its improved natural lustre, lower risk of decay, and reduced sensitivity.

Our Brand Values:

• Natural Approach: We prioritise natural ingredients and avoid ingredients that are of concern in the natural community like fluoride, sodium lauryl sulphate, triclosan, chlorhexidine, and artificial preservatives, flavours, sweeteners, and colours.
• Backed by Science: EvaGlo utilises nano-hydroxyapatite, a biomimetic ingredient that is supported by science for remineralising and strengthening enamel.
• Rigorous Research: We are never satisfied with the status quo. We are committed to ongoing research and development to ensure our products deliver the highest quality and effectiveness.
• Dependable Resource: We believe that our customers should have access to reliable information to make informed choices. We are committed to sharing helpful and easy-to-understand information on relevant oral health topics.
• Committed to Truth: We believe in honesty and transparency. We are dedicated to fulfilling our promises to our customers.
• Committed to Endurance and Longevity: We strive to build a sustainable business that will be around for generations to come.

We invite you to experience the EvaGlo difference and discover a healthier, brighter smile.